MY WORK IS MY PLAYGROUND
Pro Bono Work
From bringing Joy To The Polls to bringing The Lower Eastside Girls Club gala to life, here are a few of my favorite pro bono projects from the last few years.
JOY TO THE POLLS
2020 Creative Direction, Talent Curation, and Production for NYC Joy To The Polls Activation by Election Defenders & Wide Awakes
Purpose: A non-partisan initiative to bring music and artistry to entertain people waiting in epic lines to vote. We aimed to de-escalate any tensions and infuse the process of voting with joy, energy, and excitement!
Collaborators: Joy To The Polls, Election Defenders, Wide Awakes, Mobile Mondays, DJ Misbehaviour, Operator Emz, Princess Lockeroo, DJ Paddy, Kaisokah USA Moko Jumbies, Nkumu Katalay, Anya Ayoung Chee, DJ Cherish The Love, Dancorcism, Haus of Sweat, Miz Jade Devon, DJ Jubilee, Sophia Li, David Barron, Dan Jones, Dan Saks, Nikkia Reveillac
Photos by Nina Westervelt
Who She Feel She Is
2021 Creative Direction & Brand Strategy for Who She Feel She Is
Purpose: Who She Feel She Is exists to shift Caribbean culture by bringing visibility to women leaders, supporting women as they walk and design authentic leadership paths, and challenging gatekeepers to rally behind this sea of change.
Collaborators: Nikkia Reveillac, Anya Ayoung Chee, Abby Ria Charles, Rebecca Brooker
Design by Rebecca Brooker
Give Blck
2020-2021 Creative Direction, Brand Strategy, Partnership Lead for Give Blck and #GivingBlackTuesday
Purpose: For Giving Tuesday, I helped Give Blck — a community of 400+ Black-Founded Nonprofits — do a #GivingBlackTuesday campaign. The goal was to educate people about the giving gap (the fact that only 4% of grants and contributions go to Black-led orgs) and to rally people to donate to Black-led organizations on one of the top giving days of the year.
Collaborators: Give Blck, Giving Tuesday, Camp Coconut, Lixia Guo
Design by Lixia Guo
Lower Eastside Girls Club
2016-2020 Creative Direction and Event Planning Lower Eastside Spring Fling Gala
Purpose: Celebrating the Lower Eastside Girls Club, an organization bringing joy, power, and possibility to girls in NYC at their Spring Fling fundraiser event honoring Yara Shahidi, Elaine Welteroth, and Cleo Wade.
Collaborators: Lower Eastside Girls Club, Isabel Castillo Guijarro, Erin Yamagata, Cassidy Turner
Design: Isabel Castillo Guijarro, Event Photography: BFA, Campaign Photography: Erin Yamagata & Cassidy Turner
Refinery29
I was Executive Creative Director at Refinery29 for 15 years working with some of the most talented people in the industry to bring content and experiences to life. This is a teeny tiny fraction of the work we did together!
Photo by Rockie Nolan
Refinery29 Brand
2005-2020 Executive Creative Director & Co-Founder
Purpose: Next-generation media company focused on giving women the tools (not rules) to live an informed, well-rounded life. We aimed to create an exuberant brand that expanded the representation of women in media and advertising, offering more complex and diverse stories and images.
Collaborators: Too many incredible, talented collaborators to list here but grateful and in awe of every one of them
Design by Kate Titus
Design by Michelle K Lin
29Rooms
2015-2020 Executive Creative Director
Purpose: 29Rooms is an experiential space comprised of 29 rooms in collaborations with artists, visionaries, nonprofits, and brands. 29Rooms was launched in 2015 to bring the Refinery29 brand to life in a physical space and grew to tour across the US. We aim to inspire the creativity in everyone and create meaningful, immersive experiences.
Collaborators: Too many incredible, talented collaborators to list here but grateful and in awe of every one of them
Getty Images x Refinery29 ‘No Apologies’ Collection
2017-2020 Executive Creative Director
Purpose: Getty Images, one of the biggest image companies in the world, partnered with Refinery29 to launch the ‘No Apologies’ image collection to expand the representation of women and gender nonbinary people in stock photography. We called it ‘No Apologies’ because we don’t think women should have to apologize for who they are or what they look like.
Collaborators: Pam Grossman, Getty Images, Toby Kaufman, Lorenna Gomez Mena, Yuki Mizuma, Rochelle Brock, Lula Hyers, Rockie Nolan, Alexandra Gavillet, Rebekah Campbell, Savannah Ogburn, Molly Cranna, and so many other talented collaborators!
Personal Work
A Year in Vivaland
Posters for my daughter’s 1st year, each with a corresponding poem
Collaborators: Isabel Castillo Guijarro, Ohni Lisle, Twisha Patni, Edinah Chewe, Seung Won Chung, Abbie Winters, Evelyn Zhang, Louisa Cannell, Janet Sung, Antonia Figueiredo, Damien Jeon
Design by Isabel Castillo Guijarro
